Catie McHugh — Digital Copywriter and Content Creator based in Sydney, Australia

Yes! Magazine

Blog/Editorial, eDM, Social

These long-form blog articles solved a key issue for the client: an authenticity problem, when trying to break into the realm of entertainment.

Known first and foremost as a telco, preventing the barrage of customer jeers at the mere appearance of Optus trying to look hip was always going to be an uphill battle. However, these were written with the required pop culture expertise and insight, from a place of unrelenting passion for entertainment. It is difficult for consumers to tear shreds off something that makes them laugh, or makes them think.

These were used as content in social media and household engagement eDM campaigns.

ForOptus RoleDigital Copywriter
DateJune 2017

Top 5 Best Uses of Songs in Movies

Sports Streaming: The Weirdest Places You’ve Done It

Five Terrifying Horror Films Released in the 80s

Which Summer Sports Fan Are You?

When Video Games Become Movies

Home Gadgets You Might Be Using by 2020

Screen Gold: Award-Winners Now on Yes TV by Fetch

Stay Safe Online Week 2017

Three Regional Road Trips You Must Do As Soon As Possible